Importance of Colors In Graphic Design

Rakesh Sharma
4 min readAug 17, 2020


To get your message across, you must pay attention to all the elements at your disposal. With the help of these six tips, your graphic design poster will be more fluid, unified and persuasive. Color plays a major part in the correct reflection of your brand. This visually obvious yet subtle application has a significant impact on the way a brand is perceived by the public. No matter if you’re designing a brand for yourself, a small company, or a corporation the effects of color will not discriminate based on how much cash you have to start. When looking at color options for your brand it’s always best to take a look at other brands to get a clear idea on how color schemes play a part on the perception of brand perception. A company with strong brand recognition, altering the color scheme where it is expected to be maintained can have dangerous results.

Color is powerful. It influences not only how people feel, but what they do. The psychology of color can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your Brand and website.

Today’s marketplace is bombarded with products that are trying to get our attention at every head turn, decreasing the likely hood that your product will immediately stand out. According to the way our natural senses function Color is the most influential, followed by Shapes, Symbols, and finally Words. Here we will look at what colors mean on a basic level, as well as brands that are best known for their recognition by color, color combination practices, and how you can use these methods to develop your own brand.

Colors used in product packaging should denote product flavor when applicable. A blueberry-flavored product in an orange color doesn’t work in the brain — the brain needs to immediately get it without thinking. Remember, your product only has a 2–3 second window in front of the consumer on the retail shelf. Reinforce flavor visually (including imagery where applicable, not just color) to trigger as many senses as possible, even subconsciously. Food has the added advantage of conjuring up taste, smell, memories and feelings, so use this to your advantage in your overall product packaging to make that instant emotional connection with the consumer.

The meaning of color:

Color meanings vary from culture to culture, and the impact that your brand has on your targeted audience. Here is a list of a few meanings on how colors are interpreted by brands:

Hue is the primary value of a color and how the color red, green, blue, purple, etc. is perceived through the eye. Saturation of a color is the overall intensity or brightness of the color, any color that appears dull is referred to as desiderata. Value is the lightness or darkness of overall colors schemes.

I. Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.

II. Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.

III. Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.

IV. Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.

V. Pink: Romantic, Feminine, Love, Beauty.

VI. Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

VII. Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.

Before you create amazing images to improve your social posts, let see a few extra tips for choosing colors:

⦁ Don’t stick with presets: Almost every program you use will automatically give you preset colors. Get past the presets and explore color on your own. Don’t let the program decide how you use color in your design.

⦁ Start with one color you like: Every time I design something, I start with one color and build the color scheme from there. If you try and start with more than one color, you’ll have a harder time finding harmony between your colors.

⦁ Save your color schemes: If you find a color scheme you like, it’ll probably be useful to you later. I wouldn’t suggest using the same color scheme for every chart or graphic you create, but you can always use different schemes in different ways later on.

⦁ Practice makes perfect: The more you play with color and practice design, the better you get. No one creates their masterpiece the first time around.



Rakesh Sharma

My name is Rakesh Sharma and I am a creative Designer specializing in Design, Motion Graphics and Multimedia, I have 15+ experiences in the design world.